It is becoming increasingly common for employers to actively research applicants online as part of their recruitment process. Studies have found that 88% of clients research online and an estimated 250,000+ HR professionals have discarded a job applicant because of online content they have found.

Used correctly, social media can be extremely effective for networking, however, information you post online can be viewed for a very long time. It’s vital to consider your online profile as much as you would your own CV.

Here are some top tips to building your online reputation:

Regularly Google yourself and search your name on pipl.com to check what has been made public about you online.

When it comes to choosing your profile picture across all social media, make sure it is appropriate. Your picture does not have to be professional across all site but make sure it’s decent!

Make sure you understand each site’s privacy settings – these allow you to choose who sees what. You don’t want a prospective employer to know information about your social activities or your friends and family, so make sure your privacy settings are adequate.

Blogs and websites are a great way to become connected to influential people and communicate information on your successes and achievements. Research those which are relevant to your particular discipline and geographical area and use them to create a positive impression to your peers. Ensure that information or articles you contribute to are helpful, professional and insightful. Join LinkedIn and start building your online voice.

Be careful when posting statuses or Tweets. A good rule of thumb is if you wouldn’t want a co-worker to overhear you say it then don’t post it on the web! A knee-jerk remark about a bad day in the office, the unreasonable actions of a boss or a difficult client may well come back to haunt you.

Be honest. Don’t fabricate or exaggerate job titles or length of service on your profile (or indeed on your CV) as you can easily get caught out by a quick search.

Remember that comments made on social sites will often include a time and date. If they are posted during your working hours this may not give the best impression.

Consider that it might not just be potential employers that are searching for you. It could also be potential clients and/or customers. So even if you are not looking for a new position, it’s worth reviewing your internet presence.

For more information about how to review your social media presence online, get in touch with our team.