Making Contacts

One of the best things about using social media in your job search is that it opens up doors and allows contacts to be made that you otherwise may not have met. Whilst technology has become crucial to many recruiters strategies it’s important to remember that the face to face element is still vital in the process, something which social media combines both of.

Once a face is put to a name it’s much easier to build up relationships so make sure you engage with prospective employers through social media to start up a rapport. Don’t play the numbers game when reaching out to businesses or recruiters as a one size fits all approach simply won’t cut it. Take a considered approach and contact recruiters with confidence.

Remember, that jobs can also be found through family and friends so don’t be afraid to mention online that you’re looking for a change. Plus, if they know you well it’s likely your recommendation will be glowing.

Define your Platforms

Consider yourself editor of your own online magazines when it comes to defining each of your social media platforms. For example, LinkedIn is your Financial Times or The Guardian, Facebook is your chatty, fun platform and Twitter, well that can be a combination of both aspects. Twitter is for sharing your views (as long as you’re happy for anyone to see them), as well as industry knowledge and fun topics.

For both recruiters and candidates it’s important not to join every social media platform simply because your competitors are. Think about what you want your outcomes to be and the culture the platform has before you sign up.

Employer Friendly Settings

When setting up your social media profiles it’s best to keep in mind a few essential rules to ensure you’re presenting the best possible version of yourself.

• • Set up a profile for personal use and one for professional use.
  Use your bios to explain your experience to date and current position. If you’re actively searching for a job then mention it.
• • Keep images professional, a clean simple headshot or one of you in a working environment is best.
• • Share news and your views on your chosen industry and establish yourself as an expert in your field.
• • Keep your professional profile up to date even if you aren’t job hunting. You never know what opportunities may come along and it’ll help you to build up contacts along the way.
• • Use online tools to create and share your CV and portfolio. Just keep information such as your phone number and address private.
  Interact with industry professionals and build up a dialogue with them.
  If you’re concerned employers will find it, don’t put it online. And set your personal profile to private if you share information employers may find inappropriate.
• • Don’t share sensitive information from your current or previous roles.
  Keeping your profile employer friendly is essential and when used correctly can help to find you your dream job. Keep in mind our tips on keeping your social media profile safe and you’ll soon be on your way to social media job hunting success.

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